# For the field to be able to store unicode characters,
# you have to use the type nvarchar (or other similar like ntext, nchar).
# To insert the unicode characters in the database you have to send
# the text as unicode by using a parameter type like nvarchar / SqlDbType.NVarChar.
# (For completeness: if you are creating SQL dynamically (against common advice),
# you put an N before a string literal to make it unicode. For example:
insert into table (name) values (N'Pavan').)