PHP

wp localize script

function theme_enqueue_scripts() {
    /**
     * frontend ajax requests.
     */
    wp_enqueue_script( 'frontend-ajax', JS_DIR_URI . 'frontend-ajax.js', array('jquery'), null, true );
    wp_localize_script( 'frontend-ajax', 'frontend_ajax_object',
        array( 
            'ajaxurl' => admin_url( 'admin-ajax.php' ),
            'data_var_1' => 'value 1',
            'data_var_2' => 'value 2',
        )
    );
}
add_action( 'wp_enqueue_scripts', 'theme_enqueue_scripts' );

wp_localize_script

<?php
function pw_load_scripts() {
 
	wp_enqueue_script('pw-script', plugin_dir_url( __FILE__ ) . 'js/pw-script.js');
	wp_localize_script('pw-script', 'pw_script_vars', array(
			'alert' => __('Hey! You have clicked the button!', 'pippin')
		)
	);
 
}
add_action('wp_enqueue_scripts', 'pw_load_scripts');